Ochre Beauty Shoppe Branding

Services Provided: Art Direction, Logo Design, Brand Identity, Color Palette, Business Card Design, Product Label Design, Packaging Design, Copywriting
Objective: Ochre Beauty Shoppe is a start-up online cosmetic retailer.  Upon launch, the shop will feature big name brand’s and owner Lydia Najera’s own brand, as well as her makeup artist services.  Lydia wanted an approachable yet elevated logo and emphasized her vision of using lavendar.
Development & Results: For the design inspiration, I juxtaposed minimal angular fonts and shapes with realistic makeup photos. From this, I designed the logo — a shimmery makeup mark and a calm, breathable font. The company’s namesake “ochre” concealer tone pops agains a soft lavendar.  Red accents keep the look young and vibrant.   The effect is simple, edgy and surprising. The tagline “Be Your Own Kind of Beautiful” is a perfect fit because of the variety the shoppe offers and the high end but off-beat feel of the brand.