Macy’s Holiday Packaging

Services Provided: Art Direction, Packaging, Copywriting, Concept
Objective: Macy’s needed specialized jewelry packaging for the holiday season.
Development/Results: I designed two concepts perfect for easy holiday gift giving. For the first, I designed earring cards in the shape of gift tags. The second concept combined the idea of giving a traditional a holiday card with gifting jewelry. Pop colors and fun holiday sayings gave the packaging big holiday appeal.