Lydell NYC Email Marketing

Services Provided: Art Direction, Photography, Retouching, Email Design, Email Animation
Objective: Fashion jewelry company Lydell NYC needed a marketing tool for for their private label clients, wholesale buyers, PR contacts and the public.
Development & Results: I designed a series of emails with editorial layouts. The marketing strategy resulted in increased product being placed in O Magazine, Lucky Magazine, InStyle, People StyleWatch, Seventeen and Cosmopolitan. It also increased department store buyer awareness to current trends and increased the number of showroom appointments.