Camellia Alise Branding & Packaging
Services Provided: Art Direction, Logo Design, Brand Identity, Color Palette, Business Card Design, Product Label Design, Packaging Design
Objective: Camellia Alise is a rising beauty brand focused on making shaving a luxury experience. Lyndsey Brantley, Founder and CEO came to me to revamp the company’s branding.
Development & Results: For brand inspiration, I focused on fonts and images that walked the line between masculine/feminine and approachable/luxury. The logo mark, with its tricolor swish of shaving cream, is a nod to the brand’s three step shaving system. Work also included business card design and product label design.