Ball Mason Jars Paid Social Ads

Team: Lisa Ervin: Social Media Designer; Art Director: Yolanda Manns; Copy: Patty Lee and Colleen Morrison
Target Audience: Target, Walmart and Amazon website customers
Objective: The goal was to drive traffic and awareness through paid social to Ball’s DTC site.
Research: There were two major points of research to consider.  The first is that, according to a 2022 WGSN trend report, due to rising stress levels, consumers have a vivacious appetite to embrace joy and play. The second was Meta recommendations for paid social posts.  Their studies show users consume content very quickly and adding motion will get the users to stop.  
Development & Results: 
I designed the paid social posts to feel cheerful and playful, incorporating motion for the single posts to better positioned the paid social media ads to get noticed. The paid social ads were were a huge success for Ball—with click through rates reaching as much as 1.74%.